Choose from a huge range of carefully selected cycling products from brands such as Giant Bikes, Brompton, Ridley, Ridgeback & Frog Kids Bikes. With Clothing from Pearl Izumi & Accessories such as Light & Motion Cycling LIghts – we’re sure you’ll find the right products.

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Our Products & Services

Browse through our great products, available on our online shop or instore:

We can also help with bicycle servicing and repair. Get in touch to check prices and availability.


About De Ver Cycles

The business was started in 1977 by Peter Verleysdonk. The name De Ver, is a shortening of his name. Peter was an Australian Pro Cyclist, who came to Europe in 1974 to break into the then very lucrative Six Day Circuit. He based himself in London, but come December he travelled to Ghent, Belgium, to try his luck. I had turned 19 and had already won 2 British Championships. So I joined Peter on his adventure. We arrived in Ghent early morning on Christmas Day. That afternoon we saw the big races held in the Sportpalais. Found a room to stay and so it began. I went on to turn Pro and race in the Six-Day races, unfortunately, Peter was not successful. So he came back to London and learned to build steel frames, and then in 1977, he opened De Ver Cycles. Fast-forward to 1987, I had had a bad crash in a Six-Day race in Buenos Aires, Argentina in 1984, and retired from Professional Cycling. I used to visit Peter in his shop, but I think he was missing Australia and was trying to get me to buy his business,.

Eventually, he lowered his price, and the deal was done. So on 12th July 1987, I became the owner of De Ver Cycles.

To hear more about our services and products or to check availability, drop us a message in the form here below. Alternatively, visit our website for more info.

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De Ver Cycles

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September, 2022




August 26,2019

  • Tuesday
  • 9:00am - 10:00am
  • BikeShops.London
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